Because We Can.

Interboro Sprits and Ales in Brooklyn, NY wanted to announce the can release of their new Russian Imperial Stout with an eye-catching piece for Instagram. Taking a camera into a brewery full of steaming vats of mash, bins of oats and endless whirling brewing gadgets made it tough to lose. Aside from much #love on Insta, the piece also ended up in a media buy on a screen in Times Square which was pretty cool too! (Writer / Director / Editor)