We Need to Sound Interesting.

New York Distilling Founders Allen Katz and brothers Tom and Bill Potter have a lot of passion for what they do. And on the heels of launching a lifelong dream, they wanted to present that passion in some of their first social content. But they didn’t want to shoot “sit-down” interviews to explain their love for making spirits. That would have been too “typiclal.” So, I pitched them the idea of a comfortable conversation. We’d just set them up in their tasing room and let them talk about the “prefect cocktail.” Simple. The resulting pieces for Facebook and Instagram put a really likable foot forward for New York Distilling. (Writer / Director)